With their balance sheets once again looking nice, some airlines have resumed hiring, others are buying aircraft and some like Air India are trying to get an image makeover. For this, the national carrier is hiring for its top posts. But how smart will these high-cost hires prove for the airline which is still deep in the red? Among the top jobs available at Air India are that of Chief Strategy Officer, Chief Information Officer, Chief Human Resource Advisor and a Chief Operating Officer for Air India Express. Even though the company already has six directors doing much of the same job, and has recently hired a Chief Operating Officer at the cost of Rs 3 crore per year. While the Air India says these additions that are part of the national carrier's turnaround strategy, these big ticket recruitments in a company whose losses run into 5400 crore is causing concern for many. Air India also wants to hire an advertising agency to improve its public image even as it already has a staff of 17 who draw hefty salaries to do just that.
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